The Portfolio
The portfolio, organised by stage.
We don't list everything we've ever touched. We list what's earning, what's being built, and what's ready for a new owner. Each platform carries a status so you always know what you're looking at.
Group
01 — Core Platforms
Foundational bets. The platforms the studio is built around.
Haptyq
BuildingRevenue-based finance for UK founders. £500 to £250k, no personal guarantees, upside shared instead of equity taken.
Populai
BuildingA synthetic-judgment engine. Pressure-test a decision, a message, or a pricing change against hundreds of realistic, research-grounded personas before you commit a pound or a quarter — and see where opinion splits, not just the average. This site is its canonical home.
FounderOx
OperatingA gamified startup simulator that teaches entrepreneurship through play — learn the reps before the stakes are real.
Fytepit
OperatingA fantasy combat platform where users own fractions of elite fighters across realms. Ownership, not spectatorship.
Homestrate
OperatingTrack a home move like a delivery. One shared timeline for buyers, sellers, and conveyancers.
Group
02 — Build / Expansion
The next wave. In active development.
iiWii
BuildingFollow indie builders shipping products in public. The work, not the highlight reel. ("It is what it is.")
cherrypiqr
BuildingDecision Snapshots. Surfaces the relationship and support around a choice before you commit to it.
Otoverse
BuildingAn invite-led platform where ventures assemble themselves and value flows to the people who actually contribute.
XYZeal
BuildingRobotics, AI, IoT, and automation for Welsh businesses and homes. Hardware meets operating sense.
Group
03 — Supporting
Enablers that strengthen the rest of the stack.
Arc Sports Tech
BuildingThe parent brand behind a family of grassroots sports tools — AI session planning for football and rugby coaches, plus live fantasy.
Group
04 — Systems & IP
Frameworks turned into platforms. The decision-intelligence core.
Decision Protocol
OperatingThe DecisionOps platform for enterprise decision flow. Every material decision gets an owner, a record, a review date, and a visible path from proposal to outcome — so governance stops living in inboxes. Built inside the studio's own advisory work and now used by operating teams; this site is its canonical home.
ObservatoryOS
BuildingSurfaces macro shifts — workforce, markets, capital, operations — for senior leaders, before they become forced choices.
Group
05 — Experiments · Active
Validated, and available to acquire. They made their point; they don't need us to operate them.
YouOno
For SaleTrain an AI personal-assistant twin today, ready for a physical robot tomorrow.
Orbiqz
For SaleReal-time orbital health dashboard — GPS, satellite comms, space weather, debris risk.
TrustVectr
For SaleTurns identity, experience, and outcomes into a cryptographic, verifiable trust signal.
On The Toolz
For SaleCustomer and invoice management for tradespeople — jobs, quotes, expenses, customer portal.
Group
06 — Experiments · Retired
Wound down. The insight is kept; the product isn't.
Techquisitionr · Banking.Social · MyMentr
RetiredThree experiments that taught us something worth more than the code. Each one shaped a platform still in the portfolio.
Group
07 — For Sale
Assets on the market. Platform and brand, sold as assets — not as companies.
VentrBox
For SaleAn AI-training-data marketplace where SaaS firms license datasets through escrow. Available as a complete asset.
Handshakr
For SaleB2B marketplace with AI-powered buyer/seller matching via digital twins. The platform and brand are being sold as an asset, with interested buyers in process.